October 26rd, 2023
Why You Should Avoid "Not Secure" Websites
How you may be losing customers by not having a secure website.
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There is no telling how much we rely on the internet and websites for a multitude of tasks, from online shopping to managing our personal finances. With the increasing amount of sensitive information we share online, the security of the websites we visit has never been more critical. When you come across a website labeled as “not secure,” it’s essential to understand the potential risks associated with such a site.
What Does It Mean to Have a “Not Secure” Website?
When a website is deemed “not secure,” it signifies that the connection between the site and your web browser is not encrypted. This lack of encryption can have serious consequences, as any data you or your customers enter on the website, such as emails, passwords, credit card numbers, or other personal information, could be intercepted by malicious third parties.
The Risks of Using “Not Secure” Websites
When you encounter a “not secure” website, it’s a warning sign that the connection between the site and your browser lacks encryption. More specifically, it is not protected with an SSL Certification. These websites can expose you to several risks:
1. Data Interception
Without encryption, your data is transmitted in plain text, making it vulnerable to eavesdropping. Hackers and cybercriminals can intercept and steal your sensitive information, such as login credentials, contact information and financial details.
2. Phishing Attacks
“Not secure” websites are a common breeding ground for phishing attacks. Cybercriminals often create fake websites that mimic legitimate ones to trick users into divulging their personal information.
3. Malware Distribution
Unsecured websites are more likely to be compromised and used to distribute malware. You could unknowingly download malicious software onto your device, putting your data and privacy at risk.
How to Identify a “Not Secure” Website
It’s essential to know how to recognize an unsecured website. Here are two tips:
- Look for “Not Secure” next to the URL (see illustration above) in the browser’s address bar.
- Check if the website’s URL begins with “http://” instead of “https://”. The “s” in “https” indicates a secure connection.
Staying Safe Online
To protect yourself from the risks associated with “not secure” websites, follow these guidelines:
- Verify Website Security: Before providing any sensitive information, ensure the website is secure. Look for the padlock icon and “https” in the URL.
- Use Strong Passwords: Create strong, unique passwords for each website you use to minimize the impact of potential data breaches.
- Install Security Software: Use reputable antivirus and anti-malware software to help safeguard your device from online threats.
- Stay Informed: Keep up with the latest online security practices and educate yourself on common phishing and scam techniques.
- Report Suspicious Websites: If you come across a “not secure” website that appears to be malicious, report it to the business or the respective developer.
The security of websites is a critical aspect of our online lives. “Not secure” websites can put your sensitive information at risk and expose you to various online threats. By staying vigilant, using secure websites, and following best practices for online security, you can significantly reduce the risks associated with unsecured websites and enjoy a safer online experience.
Remember, your online security is in your hands, and it starts with the websites you choose to interact with. If you were interested in reading more on this, our friends at GoDaddy have a great article on how to fix the “Not Secure” sign found here. Of course, we can help you too!